AFMO's website needed be as prestigious as the museums they support: Musée d'Orsay and Musée de L’Orangerie. It had to be classic yet contemporary to appeal to members, donors and corporate sponsors alike. We worked with their existing identity and evolved the teal and light blue color palette to include neutrals and yellow ochre–often found in paintings of that era. Content is drawn from their vast library of late 19th Century art paired with photography from their fundraising events. The UX is visually dynamic and easy to navigate, creating an experience that is exhibition ready.