In response to an exciting brief, we produced an ambitious new website for Photoworks helping them in their mission to produce commissions, exhibitions and events and publish books and the influential Photoworks magazine. The site is dynamic and image-led, created to allow for future expansion. Artists works stand alone without cropping or graphic overlays. The website has a Shopfront for Photoworks’ beautifully designed publications and a Showcase page for emerging photographers to submit their work to be seen by site users. Design innovations within the website included Custom Font Embedding and social networking integration such as Videos and Playlists pulled directly into the site's Media Channel.